Mobile analytics overviewData networks play host to diverse multimedia content, downloadable apps, and a growing number of Over The Top (OTT) services, offering you the opportunity to raise your customers’ lifetime values. However, to capitalize on this opportunity, you need to be able to create and deliver engaging, personalized campaigns and offers in real time that will lead to long-term customer loyalty and profitability.
Armed with the right information at the right time, you can offer your customers real-time offers and promotions. Ultimately, you will be empowered by a better customer understanding that enables you to build loyalty and reduce the risk of churn.

The Now Factory’s analytics platform enables you to understand your customer as never before. With the ability to capture and analyze behavior across the whole spectrum of different applications, devices, locations and experiences, you can accurately identify what your customers need and when they need it.

Mobile analytics solution

For the first time, you can gain accurate insights into how your customers experience the mobile services you offer, allowing you to personalize and trigger real-time offers. You can set up real-time offers around likely triggers, such as poor throughput performance, changes in application usage, or the use of particular service types.

The growth of mobile data services creates greater customer choice and more complexity for you as a Communications Service Provider (CSP). As your customers consume an ever-growing range of feature rich content and applications using a variety of powerful smart devices, you need to deliver the best possible customer experience while driving greater profitability.

Mobile analytics challenge

To work in this challenging environment, it’s imperative to gain a more in-depth understanding of how customers engage with you as a CSP and turn this into an opportunity to build greater customer loyalty and lifetime value by offering more engaging offers and promotions.

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