Armed with the right information at the right time, you can offer your customers real-time offers and promotions to benefit from the specific needs of your customers. Ultimately, you will be empowered by a better customer understanding that enables you to build loyalty and reduce the risk of churn.

The Now Factory’s analytics platform enables you to understand your customer as never before. With the ability to capture and analyse behaviour across the whole spectrum of different applications, devices, locations and experiences, you can accurately identify what your customers need and when they need it.

For the first time, you can gain accurate insights into the customers experience, allowing you to personalise and trigger real-time offers. These insights can tell you what OTT applications your customer has just started using and enable you to react in real time by sending the customer an SMS offer.

With our real-time customer-centric analytics, you can build in triggers to help manage the experience proactively. Real-time offers can be set up around likely triggers, such as poor throughput performance, changes in application usage, or the use of particular service types.

The growth of mobile data services creates greater customer choice and more complexity for you as an operator. As your customers consume an ever-growing range of feature rich content and applications using a variety of powerful smart devices, you need to deliver the best possible customer experience while driving greater profitability.

To work in this challenging environment, it’s imperative to gain a more in-depth understanding of how customers engage with you as an operator and turn this into an opportunity to build greater customer loyalty and lifetime value by offering more engaging offers and promotions.