Trigger New Data Offers Based on User Behavior
The Now Factory’s analytics platform enables you to understand your customer as never before. With the ability to capture and analyze behavior across the whole spectrum of different applications, devices, locations and experiences, you can accurately identify what your customers need and when they need it.
For the first time, you can gain accurate insights into how your customers experience the mobile services you offer, allowing you to personalize and trigger real-time offers. You can set up real-time offers around likely triggers, such as poor throughput performance, changes in application usage, or the use of particular service types.
To work in this challenging environment, it’s imperative to gain a more in-depth understanding of how customers engage with you as a CSP and turn this into an opportunity to build greater customer loyalty and lifetime value by offering more engaging offers and promotions.