THE NOW FACTORY THROUGH TO NEXT ROUND OF HIGHLY-COMPETITIVE EUROPEAN BUSINESS AWARDS

DUBLIN – November 29, 2012The Now Factory, the leading provider of customer experience solutions for the telecoms market, today announced that it is to represent Ireland as a National Champion in the prestigious 2012/13 European Business Awards Programme. The Now Factory has been selected as one of just 11 National Champions and will now compete for the coveted Ruban D’Honneur status in the next round of the competition.

For the first time in the competition’s history, this year’s entrants in the European Business Awards submitted a video case study. All case studies were uploaded onto the European Business Awards website and an online voting mechanism was introduced to allow the public to choose their favourite videos in each country. Over 35,000 votes were cast with one company automatically going through to the National Champion round. In addition, an esteemed panel of judges chose another 10 organisations that exhibited innovation, business excellence and sustainability to represent Ireland.

“We are honoured to be chosen as a National Champion for Ireland in the European Business Awards, which endorses the huge success we have achieved to date” says Tom Morrisroe, Chief Executive Officer of The Now Factory. “We are now looking forward to the next round of the judging process, where we can demonstrate in more depth how we are achieving business success.”

The Now Factory has grown to become one of the leading technology companies in the mobile industry today with 38 customers in 28 countries. The Company’s solutions empower leading Communication Service Providers, including Vodafone, CSL Hong Kong and Vodacom, with a rich source of customer insights into mobile service usage. Service providers can use these powerful insights right across their organisation to optimise the customer experience and drive greater profitability.

Adrian Tripp, CEO of the European Business Awards says “This year, the video element of the awards has allowed our panel of expert judges to gain a much deeper understanding of the business strategies of all the National Finalists. It is because of this that the judging has been particularly tough and this year, perhaps more than ever before, it is an exceptional accolade to be picked as a National Champion. Together with our sponsors and supporters we’re looking forward to seeing The Now Factory in the next round.”

Between now and January 2013, National Champions will be reassessed by a third panel of judges made up of Europe-wide business leaders, academics and entrepreneurs who will award the top organisations the coveted Ruban d’Honneur status. Finally, after face-to-face presentations, the Ruban d’Honneur recipients will be honoured and the names of the overall winners will be revealed at a Gala awards ceremony in April 2013.

Pictured left to right: Mr Aidan Scollard, Partner at RSM Farrell Grant Sparks; Director of The Now Factory, Mr David Andrews; British Ambassador, Mr Dominick Chilcott.

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