The Now Factory is the leading provider of Active Subscriber Intelligence (ASI), empowering service providers with an in-depth and holistic view of the subscriber data journey. We are unique in the breadth and quality of actionable IP subscriber intelligence we deliver across different correlations of services, devices, and networks; enabling service providers to optimise the subscriber experience and to drive greater profitability and operational efficiencies.
With the rapid emergence of smartphones and other mobile Internet devices, IP services are growing at an exponential rate. While this represents a significant opportunity for service providers to increase revenues and market share, they face the challenge of how to profitably deliver and manage IP services in an environment where subscriber preferences and network behavior are constantly evolving.
By delivering subscriber intelligence that is active and adapts as both network and subscriber behavior changes, The Now Factory enables service providers to meet the challenge of delivering profitable IP services and to exploit the IP opportunity across their key business and operational functions.
At the heart of The Now Factory's ASI platform lies its powerful family of Sourceworks IP probes. Supporting a broad range of existing and emerging technologies, including GSM, LTE and IMS, Sourceworks captures in-depth subscriber intelligence across multiple correlations of IP services, networks, and devices, enabling key business and operational applications, including The Now Factory's Mobile Moments suite of applications.
Mobile Moments consists of a number of integrated applications that present a holistic view of the subscriber data journey across the service provider's network planning, customer care, marketing and operations groups. With Mobile Moments, service providers can offer the right mix of IP services for their business and manage network resources and performance from a subscriber perspective.
With headquarters in Dublin, Ireland, The Now Factory markets its ASI platform to service providers Worldwide. Its Sourceworks probing technology captures and analyses IP intelligence from over 420 million subscribers and is in use with 31 service providers Worldwide, including Vodafone and T-Mobile.