The Now Factory is the leading provider of Active Subscriber Intelligence (ASI), empowering service providers with an in-depth and holistic view of the subscriber data journey, which they can use to optimise the subscriber experience and to drive greater data penetration and profitability across their IP networks. The Now Factory's combined Sourceworks/Smartworks probing and mediation architecture forms the cornerstone of The Now Factory's ASI platform, enabling the Mobile Moments suite of applications that deliver a set of feature-rich functionality across the service provider's key business and operational functions.

ASI refers to the in-depth knowledge and insights associated with subscribers' interaction with the complete IP ecosystem, including how they use devices, services, and applications across both fixed and mobile networks. It is unique in that it is constantly evolving as subscriber and network behavior changes, providing relevant insights across multiple correlations of subscribers, services, devices, and networks.

Service providers have a number of strategic goals around the delivery and management of IP services, including maximising profits and optimising the subscriber experience. Many are recognising that in order to reach these goals, they need to deliver the right mix of IP services and devices across different subscriber segments and networks. They also need to do this in a manner that meets their subscribers' unique preferences and that optimises network resources. This is a challenging task given the growing range of IP services and devices that operate across a host of complex, fragmented networks. Added to this, subscribers' expectations and preferences are constantly changing.

To work in these challenging conditions, service providers, at any given time, need to have a complete and accurate view of the subscriber data journey. This involves having access to the most relevant knowledge and insights that correlate across all subscribers, services, devices and networks, and from which, they can make the most appropriate decisions in meeting their business and operational goals.

This is the key value ASI offers operators: By delivering knowledge and insights that are fresh and relevant and evolve as subscriber and network behavior changes, ASI enables operators to make the most appropriate business and operational decisions at any given time. Using ASI, service providers can launch those devices and services that promote the greatest data usage and revenues; they can drive greater efficiencies and optimise the subscriber experience by reducing the time and resources they allocate to support issues; and they can also pinpoint those areas of the IP network where it makes sense to make the most strategic investments.