Optimize Your LTE Investment
The migration of mobile services to LTE (Long Term Evolution) is well underway with Communications Service Providers (CSPs) around the world investing in network upgrades to make the transition from 3G to 4G. It is the fastest developing mobile system technology ever, coming at a time when an explosion in mobile data services is putting a strain on existing infrastructure. For CSPs, LTE opens the doors to a range of new services, such as on-demand video, gaming, Voice over LTE (VoLTE) and the chance to re-position mobile broadband as a real alternative to fixed broadband. Realizing these opportunities, however, will not come cheap.
To successfully navigate the move to 4G, you need to fully understand where and how customers access next-generation data services, and use the information to plan the most cost-effective network infrastructure that delivers on the promise of greater speed and performance.With The Now Factory’s integrated CEM and network monitoring solutions, you can build and manage your LTE network around your customers and the services you offer, helping deliver a faster return on your investment. With our granular insights into next-generation data traffic, you will be able to manage the customer experience in real time around each user’s preferences and service needs. You will also be able to identify new opportunities for feature-rich services and content at the same time as optimizing pricing plans and charging models.
Rolling out LTE services involves significant investment. As a CSP, your biggest challenge is optimizing the investment to make sure it delivers profitable outcomes as quickly as possible.You need to consolidate your network infrastructure and drive greater cost-efficiencies right across the business, while at the same time delivering on the promise of a more enriched customer experience centered on higher speed and performance. You also need to identify way of generating new revenues and offer compelling service offers that improve customer loyalty and stave off an ever-growing threat from competitors.With emerging next-generation technologies like LTE, this means being able to roll out new network infrastructure as quickly and cost-effectively as possible, identifying where to prioritize initial rollouts and quickly responding and resolving any network issues that impact on the customer experience. Wrapping appropriate tariff and price plans around new 4G services will also be critical, making sure they are optimized to maximize profitability.