Optimize Network Capacity For Cloud Services
To turn the mobile cloud into an opportunity, you need accurate and meaningful data about how individuals consume new services. Only by understanding the way individual subscribers interact with the mobile cloud can you begin to build business models that ensure ongoing profitability.
The Now Factory’s Customer Experience Management (CEM) solution provides granular insights into how your customers use different cloud services. Collated data will inform how tariff plans can be optimized and help identify new trends that will strengthen your position when you enter into discussions with providers about new cloud-based services.
By optimizing cloud services with capacity planning strategies that take advantage of non-peak usage, you will be able to carry extra billable traffic on your data networks, increasing profitability without incurring significant upgrade costs.
The mobile cloud has the potential to consume large amounts of network capacity for syncing and storing photos, music, and documents, driven by a proliferation of service providers offering hosted applications, such as device backup and streaming content.
As an operator, you have limited control over how and when these cloud-based services will impact on network capacity. Lack of alignment with mobile data plans and tariffs makes it difficult to generate additional revenues from capacity intensive services.
The mobile cloud will widen the gap between data traffic and revenues, increasing the cost per gigabyte ratio and making it harder to manage the network in terms of peak and off-peak resources. The challenge for operators is how to profitably manage this shift of resource usage.