Service providers need to effectively align network investment with revenue generation so as to maximise profitability across their IP networks. While there is no doubt that IP services offer the opportunity to drive incremental revenues and market share, there is a growing realisation that significant network investment is required to ensure capacity does not become constrained, or in a worse case scenario, lead to churn of high-value subscribers and loss of revenues. As such, service providers need to balance continued growth and expansion of IP services with an appropriate level of network investment so as to maximise profits and to optimise the subscriber experience.

The Now Factory through its Mobile Moments Network application enables service providers to align network investment with revenue generation by pinpointing where to plan and prioritise specific investments across their IP network. The Mobile Moments Network application tracks where in the IP network, data usage is most concentrated and identifies the specific applications and devices subscribers are using within those locations. It also measures network throughput across multiple correlations of services, devices and subscribers. Service providers can then use this information to plan and prioritise network investments such as critical upgrades, helping them to optimise CAPEX spend and to maximise profitability.