WHAT IS MOBILE MOMENTS INSIGHTS?
Mobile Moments Insights is a powerful marketing analytics tool that helps operators drive greater marketing performance by providing real-time visibility and trends of actual consumer behaviour across all elements of the mobile service ecosystem, including applications, devices, locations and service types.
Underpinned by The Now Factory’s powerful technology platform, which has been installed by over 30 operators in 27 countries, Mobile Moments Insights combines customer experience information with the power of analytics. The outcome are insights that inform compelling service offerings and highly targeted marketing campaigns, generating new revenue streams, improving customer loyalty and optimising customer acquisition costs.
Unlike other marketing analytic tools that offer a more siloed view of mobile usage, Mobile Moments Insights captures and correlates all aspects of customers behaviour in real time. You can:
- Identify high-value customers who have the greatest potential to spend more money on mobile services, helping maximise revenue generation
- Reduce customer acquisition costs by targeting different segments with meaningful and engaging offers and services based on actual customer usage patterns
- Improve customer upsell and segmentation by having a more holistic understanding of how customers actually use mobile services
- Increase customer loyalty and retention by offering more relevant service offerings and promotions
- Identify those customers most at risk of switching to another service provider and provide the insights to deliver “defensive” campaigns
- Increase brand value by delivering offers and services that help differentiate in a crowded market
KEY BENEFITS
Improve customer upsell and segmentation
Reduce customer acquisition costs through more effective and engaging offers
Reduce churn by identifying customers most at risk of switching to a competitor
Increase customer loyalty by offering more relevant services and promotions
KEY QUESTIONS ANSWERED BY INSIGHTS
- Which customer segments should I target for new mobile service bundles and promotions? What should I offer them?
- How does mobile usage differ across my different customer segments, devices and applications?
- What are the most popular applications for my top selling smartphones?
- Who are my most influential customers and what is their behaviour when it comes to data usage?
- What are the key trends in my customers’ behaviour?
- Which of my customers are most at risk of churning for mobile services?
