Manage The Threat OTT Apps On Revenues
The Now Factory’ s CEM solution analyzes every aspect of OTT apps, taking you closer to your customer and ensuring ongoing profitability. An in-depth view of how customers use different apps on which devices, when and where, gives you unique and accurate insights into customer usage and network impact.
Armed with a clear picture of the customer and the network, you can deliver more profitable OTT services, securing your rightful place in the mobile value chain and user community.
Consumer demand for OTT services and mobile apps has also created unexpected technical challenges. Fast dormancy and Cell-/URA-PCH can mitigate these issues, but their effectiveness varies across different platforms. At the same time, device manufacturers and application developers continually upgrade their services, making it harder to maintain a consistent customer experience.
To resolve these challenges, you need to balance network investment with delivering an optimal customer experience while ensuring ongoing profitability.