Manage the inpact of “chatty” apps.
Intelligent network monitoring will facilitate a proactive and strategic response to “chatty apps”, rather than expedient measures that are short-term and expensive. Accurate and meaningful measurement of what individual customers are experiencing at any given time will reassert your role in the mobile data ecosystem.
The Now Factory’s Customer Experience Management (CEM) solution provides tools to detect and measure the precise impact of application signalling across different combination of devices and customer groups. You will be able to see the effects of emerging applications on network performance and predict the cumulative impact of “chatty” apps running in parallel on any smartphone.
Armed with this information, you will have a valuable weapon to control the impact of application signalling and the data to inform strategies for maintaining the balance between managing a profitable network and delivering the best customer experience.
Many of today’s most popular smartphone applications, such as messaging, social networking and gaming, send data at regular intervals over short-lived mobile connections. These “chatty apps” can impact on network performance and the customer experience.
Signalling volume growth poses a significant challenge that will only get worse as content providers continue to identify commercial opportunities, putting more strain on mobile data networks. Slow network response times, poor battery performance, low data rates and dropped calls are just some of the issues that have the potential to undermine the relationship you have with your customers.
To ensure a profitable customer experience, you need to develop innovative business models based on deep insights into the use of mobile applications across your network.