Long Term Evolution (LTE) is emerging as a key technology in enabling mobile operators transition to an all-IP network that supports the emergence of new multimedia services including VoIP and video services. Defined under the Third Generation Partnership Project (3GPP), LTE delivers a robust and modular network infrastructure that provides the capacity to meet the ever-increasing demand for mobile data while paving a clear migration path from 2G/3G networks.

As the penetration of smartphones continues to increase at a rapid pace coupled with subscribers' growing need for more personalised and high-quality multimedia services, operators are embracing LTE as the basis for delivering more feature-rich IP services and driving greater profitability and efficiencies across their subscriber base. As an access technology, LTE offers a significantly lower cost per bit over existing technologies while providing a very high, low-latency broadband network ideal for delivering media-rich, triple-play services including voice, video and data.

The Now Factory through its Active Subscriber Intelligence (ASI) platform enables mobile operators fully capitalise on their LTE investments by generating lucrative new mobile data revenue streams while promoting greater cost efficiencies across their operations. Through its Sourceworks IP probing technology, operators can extract a powerful blend of subscriber intelligence from their LTE networks that adapts to changing subscriber and network behavior and that correlates across multiple IP services, applications and devices.

The Sourceworks IP Probe can be deployed on key control and user plane interfaces within the LTE E-UTRAN and EPC including S1-U, S3, S4, S5, S11, S8, SGi, S1-MME providing detailed information at both summary and packet for use in pre and post launch monitoring, optimization and troubleshooting activities as well as trials of new services, devices and functionality.

Sourceworks in combination with the Smartworks platform enables a host of different business and operational applications including The Now Factory's Mobile Moments suite, which empowers mobile operators with the ability to holistically manage the network performance and subscriber data journey right across their LTE network.

With The Now Factory's ASI platform, LTE operators can:

• Conduct troubleshooting and root cause analysis of specific network and subscriber issues right down to packet level.
• Deliver an optimal Quality of Experience (QoE) to all mobile data subscribers.
• Align LTE Network investment with revenue generation by identifying those network locations with the potential to generate the most revenue.
• Launch innovative multimedia IP services and marketing campaigns based on actual subscriber behavior that drive greater penetration and subscriber loyalty.