The Now Factory to speak at LTE Asia on leveraging CEM to maximize LTE Investment

DUBLIN – September 16, 2013The Now Factory will showcase its latest customer experience and analytics solutions during the LTE Asia conference taking place in Singapore from September 17- 19, 2013. As part of the event, theCompany will participate in a panel discussion on September 19th at 4.30pm, exploring the ways Communication Service Providers (CSPs) can leverage Customer Experience Management (CEM) to bring them closer to their customers while maximising their LTE investment.

CSPs are investing in next-generation networks like LTE to meet the growing demand for consuming content on the move. During the LTE Asia conference, The Now Factory will outlinethe key strategies CSPs can adopt to maximize this investment by improving customer lifetime value,optimising LTE pricing, and launchinginnovative new services such as Voice over LTE (VoLTE).

“As the premier LTE event for the Asia-Pacific (APAC) region, we look forward to participating in the upcoming LTE Asia Summit and sharing the solutions we have implemented in the region with some of the world’s most innovative CSPs,”said Olivier Guibert, Regional Vice-President, APAC, The Now Factory.

Asia is one of the fastest-growing markets in the world for LTE adoption. The GSA has calculated that the region accounted for over 41% of all new LTE subscriptions at the end of Q1, 2013.LTE Asia will bring some of the industry’s top thinkers together with the region’s most influential CSPs for three days at the Suntec Convention Centre in Singapore, September 17 – 19.

About The Now Factory

The Now Factory provides real-time insights into how customers use data services, enabling CSPs to optimize the customer experience and drive greater profitability. The company is unique in the depth, breadth and quality of actionable insights it can deliver in real time across different combinations of users, services, devices, and network nodes. Its technology has been installed with over 40 CSPs globally across 4 different continents. For more information, please visit www.thenowfactory.com.

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