Smartworks forms the mediation layer of The Now Factory's Active Subscriber Intelligence (ASI) platform. In combination with Sourceworks, it provides a powerful data analysis environment for enabling feature-rich subscriber applications under the Mobile Moments suite.

Smartworks is an event-driven mediation server whose engine and framework is designed to obtain, process, and correlate data in real time and to deliver intelligence in a manner that meets the specific business and operational needs of the service provider.

With data volumes growing at a rapid pace across a host of different and complex network types, it is becoming more difficult for service providers to effectively compile and manage this data. Smartworks helps address this challenge by serving as a data source and basis for the various applications delivered under The Now Factory's Mobile Moments suite. It extracts valuable subscriber, network, and service data from Sourceworks, creating rich subscriber profiles that contain both static and real-time information about subscriber trends, their history of activity, and individual movement. Service providers can then use this powerful source of intelligence to:

• Launch more targeted service offerings and propositions.
• Optimise network and service performance.
• Address and resolve subscriber support issues much more quickly and effectively.
• Optimise the subscriber experience.

Smartworks is an extremely scalable, high-performance solution capable of processing over 1 million transactions per second, 24x7. With a built-in Rules Based Engine (RBE) compiled with a configurable KPI creation framework, it can be easily deployed to the specific needs and requirements of the service provider