What is Insights?

A powerful analytics tool, Insights helps Communications Service Providers (CSPs) drive greater performance by providing real-time visibility and trends of actual consumer behavior across all elements of the mobile service ecosystem, including applications, devices, locations and service types.

Combining customer experience information with powerful analytics delivers actionable insights that drive better business outcomes. They inform compelling service offerings and targeted marketing campaigns, generating new revenue streams, improving customer loyalty and optimizing customer acquisition costs.

Unlike other marketing analytic tools that offer a more siloed view of mobile usage, Insights captures and correlates all aspects of customer behavior in real time. You can identify high-value customers who have the greatest potential to spend more money on mobile services, and reduce customer acquisition costs by targeting different segments with offers based on actual usage. You can draw on insights into disaffected customers to launch defensive campaigns that reduce the risk of churn.

KEY BENEFITS
  • Identify high-value customers who have the greatest potential to spend more money on mobile services, helping maximize revenue generation.
  • Reduce customer acquisition costs by targeting different segments with meaningful and engaging content.
  • Improve customer upsell and segmentation by having a more holistic understanding of how customers actually use mobile services.
  • Increase customer loyalty and retention by offering more relevant service offers and promotions.
  • Reduce churn by identifying those customers most at risk of switching to another service provider and targeting them with “defensive” campaigns.
WHO NEEDS IT?

  • Marketing
  • Operations
WHY IS IT NEEDED?

  • Business Analytics
  • In-depth and flexible analysis of customer activity
  • Insight into customer interests and behavior
  • Deep understanding of application and device trends
  • Campaign Management

Provides unparalleled insights into behaviors and intents.

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