What is Insights?
A powerful analytics tool, Insights helps Communications Service Providers (CSPs) drive greater performance by providing real-time visibility and trends of actual consumer behavior across all elements of the mobile service ecosystem, including applications, devices, locations and service types.
Combining customer experience information with powerful analytics delivers actionable insights that drive better business outcomes. They inform compelling service offerings and targeted marketing campaigns, generating new revenue streams, improving customer loyalty and optimizing customer acquisition costs.
Unlike other marketing analytic tools that offer a more siloed view of mobile usage, Insights captures and correlates all aspects of customer behavior in real time. You can identify high-value customers who have the greatest potential to spend more money on mobile services, and reduce customer acquisition costs by targeting different segments with offers based on actual usage. You can draw on insights into disaffected customers to launch defensive campaigns that reduce the risk of churn.