IP Multimedia Subsystem

Telecoms and the Internet are converging much more closely and in the process creating new opportunities around the provision of IP multimedia services. We are entering a new communications era where services like video-conferencing, presence and messaging are becoming part of our everyday life. Multimedia telephony services built around the IP Multimedia Subsystem (IMS) infrastructure is fast becoming the next step in the evolution of the telecoms industry. Defined by the 3rd Generation Partnership Project (3GPP), IMS can deliver multimedia services to any access channel, realising the vision of any content on any device, anytime, anywhere. IMS enables Fixed Mobile Convergence (FMC) by delivering multimedia and voice applications across both wireless and wireline networks.

In a market where subscribers are demanding more personalised services across a host of different devices and networks, IMS manages the transition to an IP network upon which service providers can deliver and manage a host of new feature-rich, multimedia services that generate significant new revenue streams while promoting greater profitability and cost-efficiencies.

The Now Factory through its Active Subscriber Intelligence (ASI) platform combined with its strong track record in the IP intelligence market is well poised to deliver on the significant benefits that IMS offers. With the company's Sourceworks IP probing technology, service providers can extract valuable subscriber intelligence across their IMS network that correlates across multiple IP services, applications and devices and that adapts as network and subscriber behavior evolves over time.

Sourceworks in combination with the Smartworks platform enables a host of different business and operational applications including The Now Factory's Mobile Moments suite, which empowers service providers with the ability to holistically manage the subscriber data journey right across their IMS network.

With The Now Factory's ASI platform, service providers can:

  • Optimise IMS network performance across different correlations of IP network elements and devices.
  • Deliver an optimal Quality of Experience (QoE) across the IMS network.
  • Launch innovative multimedia IP services and marketing campaigns based on actual subscriber behavior that drive greater penetration and subscriber loyalty.