Service providers are realising the importance of the subscriber experience in driving greater revenues and increasing subscriber loyalty. Providing an optimal subscriber experience is key to exploiting the huge growth in IP services as it promotes greater service usage and minimses disruptions caused to subscribers due to poor or inadequate service quality.

However, service providers also face the challenge of how to deliver an optimal subscriber experience across a host of different and complex network types and a subscriber base whose preferences, both in the type of IP services they demand, and how they want them delivered, are becoming more personalised.

The Now Factory's Mobile Moments suite meet the above challenge by delivering a family of applications that focus on optimising the subscriber experience in an environment where network and service behavior are in constant change. Mobile Moments Troubleshooter captures and presents detailed information on how subscriber use IP services, enabling support teams to identify the root cause of support issues, which they can then promptly act on, leading to quicker resolution times and an optimal subscriber experience.

With The Now Factory's Mobile Moments Insights application, users can create and offer compelling service offerings around subscriber's unique and evolving preferences. By tracking actual subscriber usage at a segment level, Insights can pinpoint key data usage trends across multiple correlations of subscriber segments, devices and applications. Marketing groups can then use this information to deliver winning propositions and service offers that optimise the subscriber experience and drive greater data penetration and subscriber loyalty.

The Mobile Moments Personal Fit application creates in-depth subscriber profiles in real time built around actual usage trends, which content and application providers can then use to deliver more personalised content and optimise the subscriber experience. Personal Fit analyses usage traffic in real time and records key information on a per-subscriber base, including likes and dislikes and key information on the subscriber's location, and the specific devices they use.