Customer Experience Analytics (CEA)
Customer Experience Analytics (CEA) provides an in-depth understanding of customer behaviour, enabling you to create more engaging mobile services and profitable business models. As the proliferation of smart devices and applications increase, you have the opportunity to understand your customers like never before. CEA provides the intelligence and smarts to transform that understanding into new service offerings and revenue streams.
Unprecedented visibility of subscriber activity, in real time with granular detail, becomes a valuable tool for generating new revenue streams and developing deeper customer engagement. The Now Factory CEA solutions facilitate an important evolutionary step for operators, helping them move from delivering an optimal customer experience to one that uses the wealth of customer experience information to drive greater profitability.
The Now Factory’s CEA solutions focus on areas that enable operators to maximise revenue and profitability. Knowledge acquired through CEA will underpin three significant business strategies:
- Campaign Management
- Churn Analysis
- Tariff Optimisation
Operators become more agile and better able to respond to trends by re-engineering existing processes and models, gaining competitive advantage and future-proofing their business.